Recently we announced an exciting new expansion AND collaboration of The Movement into Brantford, where we’re opening a second location within Alchemy Community Fitness’ gym. This is something we’ve been working on behind the scenes for a while now, and we’re excited to finally share it with you. We want to talk to you about why we decided to collaborate with the ACF team and embark upon opening a second location in Brantford. After reading this post you’ll understand the collaboration and know what things will look like at our Brantford location!

Who we collaborate with

We take many things into consideration before collaborating with brands because we strongly believe that it’s important for us to align with each other’s values and mission. We’re working towards a mission here, which is: to empower people to take control of their own health. So when deciding upon collaborations, we strive to connect with brands that focus on empowerment, education, and the multiple domains of health (physical, psychological, and social). Further, one thing we value as a team is building meaningful relationships. We want to work with people who put relationships first … with their clients and with their local and digital communities. The power of community is amazing, and we know the messages we spread reach more people and create more impact with a broader yet cohesive community.

We also want to work with people who are optimistic about the human body and its potential. Negative and harmful narratives are commonplace on the internet and within the health and fitness space. These things spread like wildfire, but we want to do our part in flipping the switch. We want to work with people who care about striving to be evidence based and promoting a positive optimistic perspective on the capability of the human body. We often work with people in pain, and this can be a negative time in many individuals lives. We put a lot of work into creating a culture that helps support people during this time. By the time people finish working with us we often hear about improved confidence in their body’s capacity and transformations in their mindset. So, when we decide to work with someone, this is one of the most important things we want to ensure, that the brands we collaborate with will enhance this aspect of our culture.

Our relationship with Alchemy Community Fitness

Over the past two years, we’ve developed a strong relationship with the team at ACF. It’s an intuitive relationship due to the shared goal of building cohesive communities and alignment of our views on health and fitness. Both of our brands are striving towards helping people do what they love and become healthier versions of themselves. We’ve gradually worked together to collaborate on workshops to help educate the community as well as events to support their members. At The Movement we’ve worked with many ACF clients over the past 1-2 years helping them get back to CrossFit and life in general. It’s exciting for us to see clients stay healthy and in the ACF community where they can continue to work on their fitness and stay engaged with a supportive community. We’ve gradually collaborated more on social media content to try and empower people through their digital space as well.

Our mission as we grow

Our mission has never changed, it’s still to empower people take control of their own health, but we feel we can do this on a larger scale with the opportunity for The Movement to exist directly in a motivating fitness environment. Beyond just the number of people we can see, we believe having ACF to collaborate with will actually enhance the impact we can have. With their expertise in coaching people to love their workout and our ability to keep people in the gym, it’s the perfect combination to support people in their journey of health and fitness. So our mission hasn’t changed, but our ability to enact it will only be enhanced with collaborating with ACF.

What you can expect

Over the next few months, you’ll see some changes occurring in ACF’s space in Brantford as they renovate and The Movement starts to move in! If you’re in Brantford, it means easier accessibility to The Movement’s services AND it’s an opportunity to join a community to achieve ALL of your health and fitness goals. You’ll also see more collaborations in content and community events in BOTH Hamilton and Brantford, as this collaboration is more than just us having a space in one of their locations. We see it as more of a collaboration of two brands who share similar values and goals, and who together can make a bigger difference than apart.